Honoring Lou Dorfsman

On October 22, 2008, Lou Dorfsman passed away. 

For 41 years, (1946 to 1987), along side William S. Paley and Frank Stanton, CBS SVP Lou Dorfsman ushered in the Golden Age of Broadcast Television. Managing design and advertising Lou Dorfsman sculpted a new medium and crafted the CBS brand; his creations deftly touched our lives, shaped our culture, and informed both our values and our beliefs. 

Influencing countless aspects of CBS’s appearance, his taste and style were legendary. From the political convention floor to Walter Cronkite and the CBS News, from Red Skelton, Jackie Gleason, and I Love Lucy, to Mary Tyler Moore, Sixty Minutes, and The Walton’s; Dorfsman laid hands to them all. 

You can honor the Legacy of Lou Dorfsman by helping save his legendary typographic masterpiece, The “Gastrotypographicalassemblage.” The Center for Design Study in Atlanta, Georgia has taken on the sole financial responsibility for restoring this post-modern classic. Read more and make a contribution here. The Center needs our help to restore this piece of iconic American design.